Kana
A Kana diagnostic · 5 minutes

Agentic Marketing Readiness Assessment

Twenty questions to help your organization understand where you are today and what to do next.

Developed by Kana in partnership with Transparent Partners

Agentic marketing is the next evolution, where AI doesn't just assist your team but actively takes action on your behalf, running campaigns, optimizing spend, personalizing experiences, and learning from results, all within boundaries you define. It's a powerful shift, and it's coming fast.

But getting there requires more than buying new tools. It requires solid data, flexible technology, documented processes, and a team that's ready to work alongside AI in new ways. Most organizations have some of these pieces in place, and very few have all of them. That's normal.

This assessment is designed to give you an honest snapshot of where your organization stands today. It's built on deep expertise from Kana and Transparent Partners, whose team has helped leading brands navigate this exact transition.

Not every question will map perfectly to your organization. Pick whichever response most closely resembles where you are today. This is not an exact science, but choosing the closest fit will still give you solid directional guidance for the purpose of this assessment.

At the end you'll receive a summary of your scores and a chance to have your full report emailed to you to use as a blueprint for the path forward.

~5 minutes · 20 questions · five categories

Five clear categories

Organization, data foundation, operations and technology, people and ways of working, and AI vision.

A tailored roadmap

Practical next moves sequenced for the next quarter, written in plain English.

Built for marketing leaders

An outcomes-first read of where you are and where the leverage lives.